Advertising and Fashion Answers

The advertisement is promoting a Honda motorcycle. Its target audience is likely people who enjoy motorcycles and want a sense of adventure and independence. The dramatic setting and confident rider suggest that owning a Honda can make the buyer feel free, bold, and adventurous.

Commercial photography consists of photographs made to illustrate and sell a product or service for money. Advertising is an application of commercial photography used to sell a service or product.

An agency needs to consider the product or service, its target audience, the campaign’s goal, its budget, and the best medium for reaching potential customers. It should ask who the audience is, what they need or value, and what message would appeal to them. The agency should also decide what action the advertisement should encourage and how it will stand out from competitors. Finally, it should make sure the advertisement is appropriate, truthful, and suited to the audience and medium.

I find the 1950s Christian Dior advertisement more persuasive. It uses a famous model, Dovima, which gives the ad glamour and credibility. The elegant dress and dramatic pose also make the product look luxurious and desirable. In addition, the photograph feels more modern and memorable, which helps attract the viewer's attention.

In fashion industry used drawings as advertisements. These drawings were usually busy, dramatic, and exotic. They were suppose to communicate to people a feeling of excitement, which would then produce feeling of want and need. Those feelings would hopefully encourage the buyer to purchase the product.

You mostly likely want to have what the models are wearing, whether you already own something similar or it is quite different from the clothes you just bought from the same store last week. If you are similar to most of the general public, you probably tend try to follow and buy what you see in advertisement with regards to fashion.

The photograph was created by Man Ray. He was an important modern artist connected to both the Dada and Surrealist movements, and he became well known in the art world for his experimental photography. The commercial photography approach used here is solarization. This process happens when the photographic image is briefly exposed to light during development, creating reversed tones and glowing outlines.

Rayograph is a process invented by Man Ray. Man Ray lived in New York City during the early 1900s. He helped form the Dada Movement, which influenced later art styles including Surrealism. Surrealism is a form of art, largely influenced by the Dada movement, that focuses on fantastic or dream-like imagery.

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Cibachrome is a positive to positive printing process used for the reproduction of slide images on photographic paper. It is called ilfochrome today, because it was later purchased by the Ilford company.