After reading the scenario and the choice answers, Brad answered that he would be the kind of person that would stop and help an elderly woman carry her groceries home because it was the answer that made him look the best. The error that could arise from Brad’s answer on a personality test is called __________.

Brad chose the response he thought would make him look best, rather than necessarily describing how he would actually behave. This tendency to give answers that seem socially approved or favorable is called social desirability bias. The correct choice is “social desirability bias.”

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