Evaluating The Power of Mass Media and Social Media

Question 1

Examine the public service ads from the 1940s. Which statement best summarizes the differences between these two ads?

Revolt · Accepted Answer

Ad 1 appeals to ethics, while ad 2 appeals to emotion.

Question 2

logicemotionethics

Revolt · Accepted Answer

emotion

Question 3

The ad appeals to [___], as evidenced by [___].

Revolt · Accepted Answer

emotional language

Question 4

Use the drop-down menus to complete the statements about the previous public service video.

Revolt · Accepted Answer

✔ anyone who handles fire; The target audience for this video is .: anyone who handles fire; The phrase “will become a killer, and here’s his weapon” appeals to .: emotion

Question 5

✔ adults who are concerned about moneycompanies that make products from treespeople who buy furniture and matches

Revolt · Accepted Answer

✔ adults who are concerned about money; The audience for this radio clip is .: adults who are concerned about money; The ad appeals to , as evidenced by .: logic; The ad appeals to , as evidenced by .: statistics about fires

Question 6

logicemotion✔ ethics

Revolt · Accepted Answer

✔ ethics

Question 7

Look at the cover of this handbook, then use the drop-down menus to complete the statements.

Revolt · Accepted Answer

✔ young children; This material is targeted at .: young children; This audience is indicated by the word .: junior

Question 8

Use the drop-down menus to complete the statements about the public service video.

Revolt · Accepted Answer

✔ taxpaying citizens; The target audience for this video is , as demonstrated by the phrase .: taxpaying citizens; The target audience for this video is , as demonstrated by the phrase .: “150,000 firefighters and a billion dollars.”; The information in the first half of the ad appeals to .: logic

Question 9

Examine the public service ads. The first ad is from 2001; the second ad is from 1950.How are these ads similar?

Revolt · Accepted Answer

Both use emotional appeals and target adults.

Question 10

Examine the public service ads. The first ad is from 2010; the second ad is from 1966.How are these ads different?

Revolt · Accepted Answer

Only ad 1 allows the audience to interact.

Evaluating The Power of Mass Media and Social Media Answers

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