Best Practices of Digital Advertisement and Promotion Answers

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1
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In what way, if any, does social media influence a small company's ability to advertise?

A
The ability of many smaller companies to advertise has not been affected by social media due to the greater benefit of larger companies.
B
Many smaller companies cannot afford to advertise on TV, the radio, or online, but they can afford to advertise on social media.
C
Many smaller companies cannot afford to advertise on social media, but it does help spread word of mouth about their businesses.
D
Many smaller companies are now able to advertise on TV, radio, and websites, thanks to the rise of social media.
2
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What is the fundamental goal of outsourcing?

A
cultural diversity
B
brand expansion
C
increased quality
D
cost savings
3

What is a firewall?

A
It is hardware or software that protects a computer from a harmful outside threat.
B
It is a kind of law that governments use to stop companies from outsourcing jobs.
C
It is a type of software that helps companies bring their products to the global market.
D
It is the name given to a set of strategies used by businesses to protect them from fraud.
4

Which of the following defines globalization?

A
something that is enjoyed only by the wealthy becomes available to people of all incomes
B
something that only highly educated people can understand becomes accessible to all people
C
something that only certain people can use becomes universally standardized
D
something that is typically confined to a local area becomes worldwide

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