18
QuizMultiple Choice

Business Finance and Economics — Test

Question 18 • Advanced Financial Algebra

Which research question would help in understanding the impact of marketing campaigns on the consumer ratings of the wearable fitness tracker?

Answer
A
What marketing channels does the company use to promote its wearable fitness tracker?
B
How much does the company spend on each marketing campaign?
C
How many marketing campaigns has the company launched this year?
D
What is the impact of marketing campaigns on the average consumer ratings of the company's wearable fitness tracker?

Explanation

To understand an impact, the research question should directly connect marketing campaigns with the outcome being studied: consumer ratings. Choice B asks how campaigns affect the average ratings of the wearable fitness tracker; the other choices ask about campaign count, cost, or channels instead.

AI-written and checked against the verified answer.

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