In this lesson, you started by reviewing customer demand before choosing a business.What microeconomic factors point to the fact that your business should be successful? Be sure to provide evidence for your claim.

Answer:

The business should be successful because surveys and market research show that consumers are able and willing to buy custom outdoor shoe equipment. The area's high standard of living indicates that customers can afford the product, while the lack of demand for new coffee shops and their greater capital and competition risks make the shoe business a better opportunity.