Case Study: Starting a Business Answers

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In this lesson, you started by reviewing customer demand before choosing a business.What microeconomic factors point to the fact that your business should be successful? Be sure to provide evidence for your claim.

Answer:

Market research and consumer surveys indicate a high demand for custom outdoor shoe equipment in my area. Microeconomic factors such as consumer willingness and ability to pay, a high standard of living, and low existing competition for specialized footwear point to the success of The Shoe Hut. Unlike the coffee shop market, which is saturated and requires more capital, the shoe business addresses an unmet need with lower relative risk.

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After you analyzed demand, you took steps to make sure your business made sense financially.How will thinking on the margin help increase the chance of long-term success for your business, even if additional competition enters your community?

Answer:

Marginal analysis can help me determine the most profitable number of items to produce. It helps me see at what point the cost of producing another unit outweighs the profit I would make from it, allowing me to maximize overall business efficiency.

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