What is the goal of a testimonial?
to persuade people to transfer their admiration for a celebrity to the products or candidates endorsed by the celebrity
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Explain the emergent-norm theory.
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Please select the word from the list that best fits the definition
Please select the word from the list that best fits the definition
Please select the word from the list that best fits the definition
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Explain the emergent-norm theory.
people in a crowd are often faced with a situation in which traditional norms of behavior do not apply; through interaction, new norms gradually emerge when one or more leaders initiate new behaviors
This event occurs when a group of people erupt into generalized destructive behavior due to social disorder.
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