8
QuizMultiple Select

Conducting an Online Search

Question 8 • TX-Art I A

Which factors do algorithms use to help search engines rank web pages? Check all that apply.how many web pages “spiders” finduser historysite reliability geographyfrequency of keywords on a pagethe type of Boolean search term

Answer
A
how many web pages “spiders” find
B
user history
C
site reliability
D
geography
E
frequency of keywords on a page
F
the type of Boolean search term

Explanation

Search engines rank pages using signals about relevance and usefulness. They may personalize results using user history, assess a site’s reliability, consider the searcher’s geography for location-relevant results, and examine how often relevant keywords appear on a page. The number of pages spiders find affects what can be indexed, but it is not itself a ranking factor; the type of Boolean search term is not a general ranking signal.

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