Question 8 • TX-Art I A
Search engines rank pages using signals about relevance and usefulness. They may personalize results using user history, assess a site’s reliability, consider the searcher’s geography for location-relevant results, and examine how often relevant keywords appear on a page. The number of pages spiders find affects what can be indexed, but it is not itself a ranking factor; the type of Boolean search term is not a general ranking signal.
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