In a print PSA promoting the use of seatbelts, which font would be best to use, and why?
Answer
A
An edgy, stylish font, which makes the information in the PSA seem more up to date.
B
A simple, legible font, which makes the information in the PSA easier to read.
C
A fancy, cursive font, which makes it seem that great detail was given to the PSA’s creation.
D
A gothic, old-fashioned font, which makes the information in the PSA seem more credible.
Explanation
A print PSA needs to communicate its safety message quickly and clearly. A simple, legible font is easiest for readers to recognize and understand, so it helps the seatbelt information stand out. Fancy or highly stylized fonts can make the message harder to read.
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