Mateo is making a public service advertisement video about the importance of ending bullying at his school. What should be included at the beginning of his PSA video?

A PSA should begin by clearly introducing its main message so viewers understand what the video is about. Mateo should start with a statement describing why bullying must end. Evidence and a personal message can support the PSA later, while facts about eliminating bullying focus more on solutions than on introducing the purpose.

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