“I can attest to the fact that Mark Johnson’s character is above reproach. His entire life has been devoted to the service of this community. He will be an excellent representative of the people of our town to the state legislature.” This is an example of _____________.

The speaker emphasizes personal knowledge of Mark Johnson’s character and praises his reputation and community service to show he is trustworthy. This is a credibility appeal, also called an appeal to ethos. The passage does not primarily rely on evidence and reasoning or on stirring the audience’s emotions.

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