Imagine you are writing an ad slogan for a new type of breakfast cereal using the media technique of association. In order for the slogan to be effective, it should

The association technique links a product with something the audience already views positively, such as happiness, friendship, or success. For a cereal slogan to use this technique effectively, it should connect the cereal with something good and create positive feelings about it. Explaining ingredients or comparing nutrition is more about facts than association.

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