Read the scenario.Yuri has $100 to spend at the store. He spots a pair of designer jeans with a $98 price tag on them but knows that he can buy three pairs of $30 jeans for about the same price. He still decides to buy the $98 pair.

Yuri chooses the expensive designer jeans even though he could buy three pairs of regular jeans for about the same amount. Buying a costly brand-name item partly for its status or image is conspicuous consumption. The scenario does not say he is spending to improve his mood, so emotional spending is less fitting.

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