Keisha is in charge of a focus group that is watching a screening of a new movie. She notices that people are cringing at certain sections of the movie and not laughing at others that were supposed to be funny. She takes this information to her boss. Which best describes the job Keisha does?

Keisha is gathering and reporting audience reactions to a movie, which is market research: she is collecting information to help her company understand how people respond to its product. Noticing that people cringe or fail to laugh shows social awareness, because she is reading their reactions. Therefore, the best choice is Marketing Information Management and Research using social awareness skills.

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