Transportation and Logistics Education and Qualifications — Cumulative exam
Question 5 • CAREER EXPLORATION B (LAB)
Harlen works for a company that wants to open a new store in a town. He went to the local council meeting and gave a presentation to the residents of that town. He spoke about all the new job opportunities and the increase in income that the new business will provide. Harlen’s workplace is typical of a career in
Answer
A
Professional Sales and Marketing.
B
Marketing Information Management and Research.
C
Marketing Communications and Promotions.
D
Buying and Merchandising.
Explanation
Harlen is presenting persuasive information to the town’s residents to build support for the new store. Communicating the business’s benefits to an audience is part of Marketing Communications and Promotions. The other choices focus on selling products, researching market information, or selecting and displaying merchandise.
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