Data-Based Business Decisions Answers

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Which part of the decision-making process is directly related to brainstorming?

A
defining the objective
B
collecting relevant data
C
generating possible options
D
implementing and evaluating
4

The following graph shows Caroline’s sales records since she started her position 22 months ago. Caroline’s two managers, Shawna and Morris, are having a meeting to discuss her performance. To prepare, Morris looks at Caroline’s sales over the past four months, and Shawna looks at Caroline’s total records. How is Shawna’s opinion likely to differ from Morris’s?

Question illustration
A
Morris is likely to see a total growth in sales, while Shawna will probably see a decline in Caroline’s performance.
B
Morris will only see a rapid drop in performance, while Shawna knows that Caroline is usually a solid salesperson and that her lapses never last long.
C
Shawna will see a higher median performance from Caroline, while Morris will see a higher mean performance.
D
Shawna will see that Caroline’s sales tend to increase over time, while Morris will believe that they tend to decrease.
8

In the article, “Visual Business Intelligence”, Stephen Few claims that visualization analysis and presentation tools are important to a business decision-maker since they _____.

A
help justify unsound decisions to upper-level management with colorful charts and graphs
B
help him or her to see through the errors in data collection before making an erroneous decision
C
assist in viewing the data in even finer detail so that he or she can make the most informed decision possible
D
allow him or her to view data as an easy to understand image that might be recognized as a pattern and solved without costly data analysis

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