AnswersEnglish Language Arts 10Evaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media — Quiz Answers

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1
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Which topic is most likely to be the subject of a public service campaign?

A
the reopening of a downtown restaurant
B
the advantages of an electric toothbrush
C
the importance of using seat belts
D
the benefits of a new software system
2
Free Preview

Which topic is most likely to be the subject of a public service campaign?

A
the benefits of a new software system
B
the advantages of an electric toothbrush
C
the reopening of a downtown restaurant
D
the importance of using seat belts
3

Examine the page from a public service campaign website. Expand Image Which statement best describes this public service campaign?

A
It makes logical and emotional appeals to encourage people who have been bullied to get help.
B
It makes ethical and emotional appeals to encourage bullies to change their behavior.
C
It makes ethical and emotional appeals to encourage bystanders to take action.
D
It makes logical and emotional appeals to encourage adults to help stop bullying.
4

How have public service campaigns changed over time?

A
Sponsors have begun to sell access to the media that are used.
B
The government has begun to sponsor public service announcements.
C
Advertisers have integrated new media and technologies.
D
Researchers have learned to use new types of appeals and arguments.
5

Which elements are associated with a logical appeal? Choose three correct answers.

A
authority
B
facts
C
values
D
evidence
E
analytical theories
6

Examine the public service ad. Expand Image Who is most likely the intended audience for this public service campaign?

A
students who did not finish their degree
B
administrators of community college programs
C
educators who support struggling students
D
recent high school and college graduates
7

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign. What would be the best to include to make an ethical appeal to the audience?

A
an excerpt from an interview with a new teen driver
B
statistics about how many people text and drive
C
information about how to set up a phone to block texts
D
a clip from an interview with a highway patrol officer
8

Examine the public service ad. Expand Image How does this image appeal to logic?

A
by providing a website for the audience to learn more
B
by providing data about a specific negative impact
C
by providing steps for the audience to take action
D
by providing the name of an authoritative source
9

What type of appeal depends on the perceived credibility or authority of the source?

A
ethical appeal
B
emotional appeal
C
logical appeal
D
multimodal appeal
10

What is a multimodal media campaign?

A
a campaign that focuses more than one type of appeal
B
a campaign that uses different messages to target different audiences
C
a campaign that combines different methods of communication
D
a campaign that is sponsored by one or more government agencies
11

What is a multimodal media campaign?

A
a campaign that is sponsored by one or more government agencies
B
a campaign that uses different messages to target different audiences
C
a campaign that focuses more than one type of appeal
D
a campaign that combines different methods of communication
12

Which element of this web page best supports an ethical appeal?

A
the image of the teens gathered together
B
the imperative statement “Be a hero!”
C
the text “See what’s happening in your state!”
D
the sentence “Disasters affect everyone.”
13

What is a multimodal media campaign?

A
a campaign that uses different messages to target different audiences
B
a campaign that is sponsored by one or more government agencies
C
a campaign that combines different methods of communication
D
a campaign that focuses more than one type of appeal
14

What type of appeal depends on the perceived credibility or authority of the source?

A
logical appeal
B
ethical appeal
C
multimodal appeal
D
emotional appeal
15

How are these ads different?

A
They use different types of media.
B
They have different purposes.
C
They transmit different cultural values.
D
They target different audiences.
16

Examine the public service ad. Expand Image Who is most likely the intended audience for this public service campaign?

A
recent high school and college graduates
B
educators who support struggling students
C
students who did not finish their degree
D
administrators of community college programs
17

Examine the page from a public service campaign website. Expand Image Which statement best describes this public service campaign?

A
It makes logical and emotional appeals to encourage people who have been bullied to get help.
B
It makes ethical and emotional appeals to encourage bullies to change their behavior.
C
It makes logical and emotional appeals to encourage adults to help stop bullying.
D
It makes ethical and emotional appeals to encourage bystanders to take action.
18

Which statement best explains the effect of excluding images of people from the ad?

A
It reinforces the negative effects of food waste.
B
It reminds the audience that anyone can be wasteful.
C
It places the emphasis on the wasted food.
D
It stresses the idea that food waste can be recycled.
19

How does this ad transmit a cultural value?

A
by reminding the public of the need for new schools
B
by sharing relevant high school graduation statistics
C
by encouraging people to strive for more education
D
by promoting a new type of educational program
20

Project Yellow Light is holding a contest to get ideas for a texting-while-driving prevention campaign. What would be the best to include to make an ethical appeal to the audience?

A
a clip from an interview with a highway patrol officer
B
an excerpt from an interview with a new teen driver
C
statistics about how many people text and drive
D
information about how to set up a phone to block texts

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