AnswersCR Speech ELECTIVE 1 semester E6001OXEvaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media Answers

18 verified answers
1
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Examine the public service ads from the 1940s. Which statement best summarizes the differences between these two ads?

A
Ad 1 appeals to ethics, while ad 2 appeals to emotion.
B
Ad 2 is directed at adults, while ad 1 is directed at children.
C
Ad 2 appeals to ethics, while ad 1 appeals to logic.
D
Ad 1 aims to persuade, while ad 2 aims to entertain.
2
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Use the drop-down menus to complete the statements about the public service video.

Answers:
The target audience for this video is .:young couples that enjoy camping
This ad represents changes from earlier ads because it .:shows social media use
3

Use the drop-down menus to complete the statements about the previous public service video.

Answers:
The target audience for this video is .:anyone who handles fire
The phrase “will become a killer, and here’s his weapon” appeals to .:emotion
4

logic✔ emotionethics

A
logic
B
✔ emotion
C
ethics
5

✔ adults who are concerned about moneycompanies that make products from treespeople who buy furniture and matches

Answers:
The audience for this radio clip is .:adults who are concerned about money
The ad appeals to , as evidenced by .:logic
The ad appeals to , as evidenced by .:statistics about fires
6

✔ logicX emotionethics

A
✔ logic
B
X emotion
C
ethics
7

✔ statistics about firesan expert’s opinionX emotional language

A
✔ statistics about fires
B
an expert’s opinion
C
X emotional language
8

logicemotion✔ ethics

A
logic
B
emotion
C
✔ ethics
9

✔ by associating Smokey with American leadersby making Smokey look like a Founding Fatherby referring to the US Constitution

A
✔ by associating Smokey with American leaders
B
by making Smokey look like a Founding Father
C
by referring to the US Constitution
10

Look at the cover of this handbook, then use the drop-down menus to complete the statements.

Answers:
This material is targeted at .:young children
This audience is indicated by the word .:junior
11

✔ juniorSmokeyranger

A
✔ junior
B
Smokey
C
ranger
12

Use the drop-down menus to complete the statements about the public service video.

Answers:
The target audience for this video is , as demonstrated by the phrase .:taxpaying citizens
The target audience for this video is , as demonstrated by the phrase .:“150,000 firefighters and a billion dollars.”
The information in the first half of the ad appeals to .:logic
13

✔ “150,000 firefighters and a billion dollars.”“it only takes one person.”“when visiting the wild land.”

A
✔ “150,000 firefighters and a billion dollars.”
B
“it only takes one person.”
C
“when visiting the wild land.”
14

✔ logicemotionethics

A
✔ logic
B
emotion
C
ethics
15

Examine the public service ads. The first ad is from 2001; the second ad is from 1950.How are these ads similar?

A
Both use emotional appeals and target children.
B
Both use ethical appeals and target adults.
C
Both use emotional appeals and target adults.
D
Both use logical appeals and target children.
16

Examine the public service ads. The first ad is from 2010; the second ad is from 1966.How are these ads different?

A
Only ad 2 uses an appeal to ethics.
B
Only ad 1 targets an audience of children.
C
Only ad 1 allows the audience to interact.
D
Only ad 2 is suitable for television.
17

Use the drop-down menus to complete the statements about the public service video.

Answers:
The target audience for this video is .:young couples that enjoy camping
This ad represents changes from earlier ads because it .:shows social media use
18

includes statisticsshows the dangers of littering✔ shows social media use

A
includes statistics
B
shows the dangers of littering
C
✔ shows social media use

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