AnswersMO-English Language Arts 10 B-CRUnit Test

Evaluating The Power of Mass Media and Social Media Answers

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1
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How have public service campaigns changed over time?

A
Advertisers have integrated new media and technologies.
B
Sponsors have begun to sell access to the media that are used.
C
The government has begun to sponsor public service announcements.
D
Researchers have learned to use new types of appeals and arguments.
2
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Examine the public service ad.

Question illustration
A
educators who support struggling students
B
recent high school and college graduates
C
students who did not finish their degree
D
administrators of community college programs
3

What type of appeal depends on the perceived credibility or authority of the source?

A
emotional appeal
B
ethical appeal
C
logical appeal
D
multimodal appeal
4

Examine the page from a public service campaign website.Which statement best describes this public service campaign?

Question illustration
A
It makes logical and emotional appeals to encourage people who have been bullied to get help.
B
It makes logical and emotional appeals to encourage adults to help stop bullying.
C
It makes ethical and emotional appeals to encourage bystanders to take action.
D
It makes ethical and emotional appeals to encourage bullies to change their behavior.
5

Examine the public service ads.This first ad is from 1917. This second ad is from 2007.

Question illustration
A
They have different purposes.
B
They target different audiences.
C
They use different types of media.
D
They transmit different cultural values.
6

Examine the public service ad.

Question illustration
A
It reminds the audience that anyone can be wasteful.
B
It places the emphasis on the wasted food.
C
It stresses the idea that food waste can be recycled.
D
It reinforces the negative effects of food waste.
7

Examine the page from a public service campaign website.

Question illustration
A
the sentence “Disasters affect everyone.”
B
the imperative statement “Be a hero!”
C
the image of the teens gathered together
D
the text “See what’s happening in your state!”
8

Examine the public service ad.

Question illustration
A
by sharing relevant high school graduation statistics
B
by promoting a new type of educational program
C
by reminding the public of the need for new schools
D
by encouraging people to strive for more education
9

Which topic is most likely to be the subject of a public service campaign?

A
the importance of using seat belts
B
the benefits of a new software system
C
the reopening of a downtown restaurant
D
the advantages of an electric toothbrush
10

What is a multimodal media campaign?

A
a campaign that focuses more than one type of appeal
B
a campaign that combines different methods of communication
C
a campaign that uses different messages to target different audiences
D
a campaign that is sponsored by one or more government agencies

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Evaluating The Power of Mass Media and Social…