Shanvi is trying to decide which social media platform to use. She has been put in charge of creating a social media presence for the company she works for. What is the MOST important consideration Shanvi should think about when making this decision?

Shanvi should choose a platform that reaches the company’s intended customers. The platform’s demographics—such as users’ age groups and interests—help her determine whether the company’s audience is active there. Image sizes and character limits affect how posts are created, but they matter less than reaching the right people.

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