Forming and Changing Attitudes

Question 1

The elaboration likelihood model emphasizes the use of __________ persuasion and __________ persuasion methods.

Revolt · Accepted Answer

direct . . . peripheral

Question 2

The affective component of an attitude usually describes the subject’s __________ the attitudinal object.

Revolt · Accepted Answer

emotions toward

Question 3

Which of the following statements concerning the dimensions of attitudes is not correct?

Revolt · Accepted Answer

An individual with an ambivalent attitude is often more difficult to persuade.

Question 4

Which factor in persuasion would be concerned with the message’s audience?

Revolt · Accepted Answer

receiver factors

Question 5

Once formed, attitudes are generally permanent.

Revolt · Accepted Answer

F

Question 6

According to self-perception theory, which of the following is the best indicator of a person’s reported attitude?

Revolt · Accepted Answer

behavior

Question 7

Research indicates that attitudes are generally very good predictors of behavior.

Revolt · Accepted Answer

F

Question 8

Attitudes can be formed through interaction with and observation of others.

Revolt · Accepted Answer

T

Question 9

In persuasion, one-sided arguments are generally less effective than two-sided arguments.

Revolt · Accepted Answer

T

Question 10

Read the scenario below and answer the question that follows.Brady is a student in a math course. She has a lot of homework, but it seems like she is also learning a lot. When someone asks her whether she likes her math course, she claims to have mixed feelings.Which of the following statements would best describe Brady’s attitude?

Revolt · Accepted Answer

Brady has a highly ambivalent attitude toward her math course.

Forming and Changing Attitudes Answers

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