In 1958, [Fred] Turner put together an operations and training manual for the company that was seventy-five pages long, specifying how almost everything should be done. Hamburgers were always to be placed on the grill in six neat rows; french fries had to be exactly 0.28 inches thick.

The passage emphasizes specific rules and measurements, such as fries being exactly 0.28 inches thick and hamburgers arranged in six rows. That precise, factual detail appeals to logos, or reason and logic. Pathos would focus on stirring the reader’s emotions.

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