Evaluating The Power of Mass Media and Social…

What value does the video add to the public service campaign on safe driving?

It strengthens the argument by presenting driving as a sport in a video game.

It makes the message more persuasive by showing the results of texting while driving.

It reaches a unique audience that may not have access to view the ad as an image.

It delivers a more powerful message by expanding the topic beyond texting while driving.

Which element of this ad best supports this appeal?

the image of bread in a bag

the statistics on food waste

the use of the Ad Council logo

Which statement best explains the effect of excluding the driver from the image?

It places the emphasis on the safety of the child.

It emphasizes the negative effects of playing video games.

It reminds the audience that seat belts should be worn by all ages.

It suggests that parents do not pay attention to their children when driving.

What does this ad most appeal to?

emotions

ethics

logic

What did you discuss in your response? Check all that apply.

technology

the audience

the use of media

the audience’s response

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Evaluating The Power of Mass Media and Social Media

Evaluating The Power of Mass Media and Social Media