A company that provides a free online language course wants to determine if learners would be willing to pay $12 per month for a premium version of the course. Which questions might lead to question wording bias? Check all that apply.Do you think $12 is too much to pay for a premium version of the course?What amount would you expect to pay for a premium version of the course?Would you pay $12 for a premium version of the course, given that learning a language has been shown to improve concentration skills and memory?Would you pay $12 for a premium version of the course even though it is currently free?What is the most you would pay for a premium version of the course?
Answer
A
Do you think $12 is too much to pay for a premium version of the course?
B
What amount would you expect to pay for a premium version of the course?
C
Would you pay $12 for a premium version of the course, given that learning a language has been shown to improve concentration skills and memory?
D
Would you pay $12 for a premium version of the course even though it is currently free?
E
What is the most you would pay for a premium version of the course?
Explanation
A, C, and D may bias responses by framing the question rather than asking neutrally. “Too much” in A nudges people toward judging the price as excessive; C highlights benefits of language learning, which may make payment seem more appealing; and D emphasizes that the course is currently free, which may make the price seem less appealing. B and E ask about learners’ price expectations or limits without adding that kind of framing.
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