To attract business, a clothing store mails discount coupons to local residents. To estimate the proportion of the store’s shoppers who are using the coupons, the store manager selects a random sample of 100 customers who visit the store on a weekend. The manager finds that 38 of them are using the coupons mailed to their homes. Which of the following describes the population in this setting?
Answer
A
all residents of the town
B
the 100 randomly selected shoppers
C
the 38 shoppers who used coupons
D
all shoppers in the store on the weekend
Explanation
The population is the entire group the manager wants to learn about: shoppers visiting the store on a weekend. The 100 selected customers are the sample, and the 38 coupon users are a result observed within that sample. Therefore, the population is all shoppers in the store on the weekend.
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