Lesson 4.2 Reading and Writing Answers

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3

The use of short, direct sentences with no fluff is known as ______.

A
Business style
B
Casual style
C
Creative style
D
Direct style
4

What is the purpose of improving your business writing?

Answer:

Improving your business writing allows you to communicate more effectively and efficiently. It also allows you to create a better impression of yourself when people read what you have written.

5

What are the advantages and disadvantages of the three primary business writing formats?

Answer:

A Memorandum is a formal, internal communication tool which allows companies to communicate with their employees. It is generally used to deliver announcements or problems. Memos are quickly becoming replaced by e-mail because it is more complicated and expensive to deliver a memo. A Business Letter is a formal communication tool which is best utilized for communicating with customers. Writing and formatting a business letter generally takes more time than composing a memo or e-mail. E-mail is quick, easy and cheap, and allows you to send messages instantly to any number of people. E-mail has many unwritten rules of etiquette and can be too informal for many business purposes.

6

In business writing, it is effective to tell a story because readers can_____.

A
Retain information better when delivered as a story
B
Become inspired by moving and vivid stories
C
Grasp obscure points more readily when given as stories
D
All of the above
7

What is the difference between skimming and previewing?

Answer:

Skimming involves the reader going through the body text quickly reading first sentences in written works. This allows them to quickly learn much about the text without investing much time. Skimming works best for articles and other long pieces, like newspaper stories and reports. Previewing involves the reader looking over the features of the text, like titles, headings, and key terms, to get a general idea of what the work is about. The table of contents, index or chapter and section headings of a work are the most effective places to practice this skill.

8

One problem with using e-mail is that ______.

A
People will think you are a nerd if you use e-mail
B
E-mail is considered too formal for most communication
C
Once e-mail is sent out, it cannot be taken back
D
E-mail is expensive to use and maintain

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