What is Samantha’s motivation behind buying the designer blouses? Samantha has $200 to spend on school clothes. She can buy two designer blouses that all of her friends have, or she can buy four generic blouses for the same amount. She decides to buy the designer blouses.

Samantha chooses the designer blouses because they are popular with her friends, even though she could get twice as many generic blouses for the same $200. Buying goods to display status or fit in with others is called conspicuous consumption. The best-deal choice would be the four generic blouses, so B does not fit.

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