12
QuizMultiple Choice

Mass Media as a Social Institution

Question 12 • Sociology – 4-132

Instruments of communication that reach large audiences with no personal contact between those sending the information and those receiving the information are called

Answer
A
mass media.
B
media convergence.
C
spiral of silence.
D
digital divide.

Explanation

Mass media are communication channels that send information to large audiences without direct, personal contact between the sender and each receiver. Therefore, “mass media” is the correct choice. Media convergence refers to combining media technologies, while the spiral of silence and digital divide describe other communication-related concepts.

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