5
QuizMultiple Choice

Mass Media as a Social Institution

Question 5 • Sociology – 4-132

What are media executives, editors, or reporters called who open or close the gate on a particular story?

Answer
A
gatekeepers
B
opinion leaders
C
social capitalists
D
none of the above

Explanation

Media executives, editors, and reporters who decide whether a story is published or broadcast are called gatekeepers. They control which information passes through to the public, effectively opening or closing the gate on a story. The correct choice is “gatekeepers.”

AI-written and checked against the verified answer.

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