Answers2026 - 2027 - Sociology - 03581 OCScience as a Social Institution

Mass Media as a Social Institution Answers

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1
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Please select the word from the list that best fits the definition

A
media convergence
B
spiral of silence
C
organized skepticism
D
digital divide
E
mass media
F
agenda setting
G
social capital
2
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Instruments of communication that reach large audiences with no personal contact between those sending the information and those receiving the information are called

A
mass media.
B
media convergence.
C
spiral of silence.
D
digital divide.
3

Please select the word from the list that best fits the definition

A
media convergence
B
spiral of silence
C
organized skepticism
D
digital divide
E
mass media
F
agenda setting
G
social capital
4

Please select the word from the list that best fits the definition

A
media convergence
B
spiral of silence
C
organized skepticism
D
digital divide
E
mass media
F
agenda setting
G
social capital
5

Please select the word from the list that best fits the definition

A
media convergence
B
spiral of silence
C
organized skepticism
D
digital divide
E
mass media
F
agenda setting
G
social capital
6

What is the process by which the media set the boundaries of public debate by deciding which issues will receive coverage and which ones will not?

A
spiral of silence
B
social capital
C
opinion leaders
D
agenda setting
7

Please select the word from the list that best fits the definition An important norm in the quality of an experiment that allows for no real theory or finding without a sense of questioning is called

A
organized skepticism
B
spiral of silence
C
media convergence
D
digital divide
E
mass media
F
agenda setting
G
social capital
8

What are media executives, editors, or reporters called who open or close the gate on a particular story?

A
gatekeepers
B
opinion leaders
C
social capitalists
D
none of the above
9

Please select the word from the list that best fits the definition

A
media convergence
B
spiral of silence
C
organized skepticism
D
digital divide
E
mass media
F
agenda setting
G
social capital
10

, ____________________ are the three factors that affect media consumption.

A
Age, education, and income
B
Age, gender, and interests
C
Education, marital status, and race
D
Education, gender, income

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