8
QuizMultiple Choice

Media Literacy: Deconstructing Media Messages

Question 8 • ARC English 10 Semester 2 CR/Summer

Read the television ad below produced by the Utah Office of Tourism and answer the questions that follow. Snowflake #1: (Excited) “We’re going to Utah, Dude!” Snowflake #2: (Excited) “I’m so excited, it’s melting my brain-cicles!” Snowflake #1: (Silence. Brief shot of puzzled look directed toward Snowflake #2). Snowflake # 2: (In awe) “They have over 26 thousand acres of ski resort there.” Snowflake #1: (Impressed) “Wow!” Snowflake #2: (Excited) “That means that our chances of landing on an actual ski run are astronomical!” Snowflake #1: “Is it getting kinda hot?” (Worried look. Pause) “Do you smell chlorine?” Snowflake #1 and #2 in unison: (Yelling) “AHHHHHHHHH!” Snowflake #2: (Panicked) “Why?”Snowflake #1: (Panicked) “Come on wind!”Snowflake #2: (Sad) “I’m so young!” (Sound of faraway, high-pitched screams presumably from Snowflake #1 and #2 as they drift into the hot tub) Voice-over personality: "Come ski the greatest snow on Earth, less than an hour from Salt Lake International Airport." Voice-over personality: "Plan your trip at skiutah.com. Utah. Life Elevated." (end) Which phrase describes best what the ad creators most likely intend the viewers of this ad to think about?

Question illustration
Answer
A
hot tubs and friends
B
heavy snowfall and powdery slopes
C
the sad fate of some unfortunate snowflakes
D
the elevation of mountains in the state of Utah
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