Media Literacy Answers

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1
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Which are forms of media? Check all that apply.

A
film
B
letters
C
billboards
D
television
E
lectures
F
the Internet
2
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When a specific story is reported widely on television, online, and in newspapers, this is called

A
persuasive techniques.
B
media literacy.
C
mass media coverage.
D
public opinion.
3

Look at this public service announcement.

Question illustration
A
to urge people of all ages to behave like a child
B
to urge people of all ages to avoid germs
C
to urge people to get physically strong and fit
D
to urge people take measures to avoid diseases
4

Look at this public service announcement.

Question illustration
A
by making people more likely to eat healthy
B
by making people more likely to exercise
C
by making people more likely to relax
D
by making people more likely to go online
5

Look at this public service announcement.

Question illustration
A
to encourage people to donate to recycling programs
B
to encourage people to join recycling advocacy groups
C
to encourage people to collect recyclable materials in their areas
D
to encourage people to recycle instead of throw things away
6

Read this section from the Click It or Ticket Mobilization Media Campaign. What is the primary persuasive technique of this section?

Question illustration
A
utilizing special effects
B
using eye-catching graphics
C
formatting text uniquely
D
listing important statistics
7

Which excerpt from the Click It or Ticket Mobilization Media Campaign best expresses that seat belts greatly improve safety?

A
In 2012, 3,031 additional lives could have been saved if all unrestrained passenger vehicle occupants 5 and older involved in fatal crashes had worn their seat belts.
B
Those who drive and ride in pickup trucks may think that their large vehicle will protect them more than other vehicles in a crash.
C
More men than women die every year in motor vehicle traffic crashes. In 2012, 65 percent of the 21,667 passenger vehicle occupants killed were men.
D
Local law enforcement officers are actually trained to spot seat belt violations at night, so just because it’s dark, don’t think they won’t be able to spot unbelted drivers.
8

Look at this public service announcement.

Question illustration
A
to encourage people to eat healthy meals
B
to encourage people to purchase less food
C
to urge people to keep each food group separate
D
to urge people to eat more meals per day
9

Which persuasive techniques are used in this poster? Check all that apply.

A
formatting pieces of text in different ways
B
incorporating sound and other special effects
C
using language to draw emotion from the audience
D
listing statistics that are relevant to the issue
E
using sensationalistic, eye-catching graphics
10

Look at this poster from the Click It or Ticket Mobilization Media Campaign.

Question illustration
A
to urge people to spend money in a certain way
B
to urge people to support a specific person
C
to urge people to believe in something specific
D
to urge people to do something for the good of others

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