27
QuizMultiple Choice

Modeling for Business: Part One — Test

Question 27 • Financial Math

Which research question would help in understanding the impact of marketing campaigns on the consumer ratings of the wearable fitness tracker?

Answer
A
What marketing channels does the company use to promote its wearable fitness tracker?
B
How much does the company spend on each marketing campaign?
C
What is the impact of marketing campaigns on the average consumer ratings of the company's wearable fitness tracker?
D
How many marketing campaigns has the company launched this year?

Explanation

To understand an impact, the research question should directly connect marketing campaigns with the outcome being studied: consumer ratings. Choice B asks how campaigns affect the average ratings of the wearable fitness tracker; the other choices ask about campaign count, cost, or channels instead.

AI-written and checked against the verified answer.

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