Study the poster created during World War II. The poster advertises war savings stamps, which were sold to citizens to raise war revenue. Expand Image How does the poster best demonstrate the use of the glittering generalities technique?
Answer
A
The red “V” is prominently placed to link the message to the idea of power.
B
The mention of vitamin “V” links the use of stamps to a healthy outcome—victory.
C
The reference to the “gang” is put first to give a positive impression—friendliness.
D
The image of a smiling boy forms a positive connection to saving stamps.
Explanation
Glittering generalities use appealing but broad ideas to make a message seem desirable. By calling victory “vitamin V,” the poster connects buying stamps with the positive idea of victory, making the war savings stamps seem beneficial. The reference to “vitamin V” is the clearest example of this technique.
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