11
practice testMultiple Choice

Practice Test

Question 11 • Economics

Which scenario is an example of market saturation?

Answer
A
The single coffee shop in town usually has a long line of customers and tends to stay busy during business hours.
B
It can be difficult to get reservations at the only upscale Ethiopian restaurant in town, and it is best to call in advance.
C
There are three shoe stores on one block in town, and they have trouble finding customers and making a profit.
D
A second health club will open because the only health club in town is too crowded to accept new customers.

Explanation

Market saturation occurs when a market has more businesses or products than customer demand can support. In choice C, three shoe stores are competing on one block and struggling to find customers and make a profit, which indicates the market is saturated. The other scenarios describe businesses with more customer demand than they can currently serve.

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