A local bakery wants to introduce a premium cake line. To determine the optimal pricing, which question should the bakery explore?

To set an optimal price, the bakery needs to understand customers’ willingness to pay and how the premium cakes compare with competitors in price and value. Choice B asks directly about the maximum customers will pay while accounting for those factors. Baking time, current flavors, and monthly sales may be useful for planning, but they do not directly identify an appropriate customer-facing price.

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