A shipping company in the Northwest has heard rumors that a national rival is considering opening a warehouse in a nearby city. In response, the company is exploring ways to add customers. Which best describes with whom they should consult?

The company’s immediate goal is to attract more customers in response to a competitor, so it should consult someone who specializes in selling transportation services. A transportation salesman can advise on finding customers and promoting the company’s services. A logistician or transportation manager focuses more on planning and managing the movement of goods, while a reservation ticket agent handles bookings.

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