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QuizMultiple Choice

Science, Technology, Engineering, and Math Career Pathways

Question 1 • CAREER EXPLORATION B (LAB)

Which qualifications are typical for someone working in Marketing Information Management and Research?

Answer
A
good teamwork skills and knowledge of search engines and social media
B
math skills for calculating prices, good teamwork, and physical stamina
C
a pleasant attitude, critical-thinking skills for designing surveys, and social awareness
D
creativity, persuasiveness, and good social skills when dealing with news media contacts

Explanation

Marketing Information Management and Research involves gathering information, designing surveys, and interpreting what customers and markets need. Critical-thinking skills help someone create useful surveys and evaluate the results, while social awareness helps them understand people’s preferences. The pleasant attitude is also useful when interacting with respondents. Choice D is more closely associated with public relations and media contacts.

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