Last year’s hot toy was a space alien action figure based on a character from a popular movie. This year, the most popular movie-related toy is a superhero action figure from a current movie. Demand for the space alien toy has dropped.

Demand for the space alien figure has dropped because consumers are more interested in the superhero figure from the current popular movie. This shows how changing consumer interests affect demand for goods. The choice about outdated technology does not fit: the change is about which character is popular, not a toy becoming technologically obsolete.

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