Study Guide and Quiz Answers

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1
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If a store doesn't stock enough inventory of a product, what problem may the store face?

A
Paying too much in storage and insurance
B
Running out of space
C
Losing customers to competitors
D
Having the product spoil or go bad
2
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Which type of unethical activity is sometimes caused by channel management?

A
Price fixing
B
Unfair discrimination
C
Network marketing
D
Cold calling
6

Which of the following is a sign that you are listening to headphones too loudly?

A
You can hear all the words in the song you're listening to.
B
Someone else wants to borrow your headphones.
C
Someone else can hear what you're listening to through your headphones.
D
You can hear someone else when they are talking to you.
8

Which two terms are used for specific promises a company makes about the performance of its product?

A
Certifications and awards
B
Guarantees and warranties
C
Brand promise and tagline
D
Grades and standards
10

Which of the following employees is most at risk of repetitive strain injury?

A
A shipping employee who performs the same lifting motion over and over
B
An administrative employee who keeps frequently used objects nearby
C
A sales person who stands up and changes positions frequently
D
An accounting employee whose feet rest on the floor
13

Which of the following actions may cause electrical shock?

A
Using a computer that has been opened for maintenance
B
Using wires that have a protective layer around them
C
Using a mouse and keyboard at the same time
D
Unplugging an electronic device before opening it
14

Which of the following is an example of inventory at a company?

A
A scooter that has been purchased at a store by a customer
B
An employee who provides technical expertise
C
Fancy dishes and silverware used at a restaurant
D
A list of products that a hardware store wants to order
15

Which two terms are used for specific promises a company makes about the performance of its product?

A
Certifications and awards
B
Guarantees and warranties
C
Brand promise and tagline
D
Grades and standards
16

Which type of unethical activity is sometimes caused by channel management?

A
Price fixing
B
Unfair discrimination
C
Network marketing
D
Cold calling
17

If a company separates customers into categories and treats each group differently, what strategy is it using?

A
Channel management
B
Customer service
C
Merchandising
D
A distribution chain
18

Which of the following employees is most at risk of repetitive strain injury?

A
A shipping employee who performs the same lifting motion over and over
B
An administrative employee who keeps frequently used objects nearby
C
A sales person who stands up and changes positions frequently
D
An accounting employee whose feet rest on the floor
19

A __________ is what customers expect they will get by purchasing a product.

A
Brand promise
B
A tagline
C
Warranty
D
Service mindset

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