Study Guide and Quiz Answers

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1
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Which type of inventory control is expensive but helps keep inventory especially secure?

A
RFID tags
B
Barcodes
C
Visual merchandising
D
CRM software
2
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Which type of unethical activity is sometimes caused by channel management?

A
Price fixing
B
Unfair discrimination
C
Network marketing
D
Cold calling
3

Which of the following actions may cause electrical shock?

A
Using a computer that has been opened for maintenance
B
Using wires that have a protective layer around them
C
Using a mouse and keyboard at the same time
D
Unplugging an electronic device before opening it
4

Which of the following is an example of inventory at a company?

A
A scooter that has been purchased at a store by a customer
B
An employee who provides technical expertise
C
Fancy dishes and silverware used at a restaurant
D
A list of products that a hardware store wants to order
5

Which two terms are used for specific promises a company makes about the performance of its product?

A
Certifications and awards
B
Guarantees and warranties
C
Brand promise and tagline
D
Grades and standards
6

Many companies state their brand promise directly in words, using a short phrase called what?

A
A warranty
B
A customer mindset
C
A corporate image
D
A tagline
7

Which of the following is a sign that you are listening to headphones too loudly?

A
You can hear all the words in the song you're listening to.
B
Someone else wants to borrow your headphones.
C
Someone else can hear what you're listening to through your headphones.
D
You can hear someone else when they are talking to you.
8

A __________ is what customers expect they will get by purchasing a product.

A
Brand promise
B
A tagline
C
Warranty
D
Service mindset
9

If a harmful substance is used in a workplace, the company must provide what informational document to employees?

A
Material safety data sheet
B
Ergonomics checklist
C
Guarantee
D
Warranty
10

If a company separates customers into categories and treats each group differently, what strategy is it using?

A
Channel management
B
Customer service
C
Merchandising
D
A distribution chain

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