1
QuizMultiple Choice

Study Guide and Quiz

Question 1 • Marketing -A -IC - USD232

If your company uses a nonprice competition strategy, what should you focus on?

Answer
A
Lowering prices
B
Differentiation
C
Creating direct competitors
D
The public sector

Explanation

Nonprice competition means attracting customers through factors other than a lower price, such as product quality, service, design, or brand reputation. That strategy focuses on differentiation, so the correct choice is “Differentiation.”

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