Scientists who rely on creativity also tend to be persistent when they pursue a research goal. How might persistence be an advantage for a creative scientist?

Persistence helps a creative scientist continue pursuing a research goal even when an initial idea fails. They can try different approaches until they find one that works, which is captured by “keep trying new ideas if the first idea does not work.” Repeating the same failed experiment or working long hours may show effort, but those actions do not necessarily show creative persistence.

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