The Business Plan

Question 20 • FowU - Financial Math - B

The executive summary component of a business plan is to describe _____.

Answer

where the funds to start and operate your business will come from, when you expect to see profit, and how much profit you expect to see

the size of the market, how your business will fit into the market, and how your business will stand out from other businesses in the market

the 'big picture' behind your business, what your business has to offer the consumer, and why your business will be successful

how your business will be organized and what type of management or department structure your business will have

Explanation

An executive summary gives readers a concise overview of the business plan: the business idea, what it offers customers, and why it is likely to succeed. Choice C describes this “big picture.” Choice A focuses on financial projections, B on market analysis, and D on organizational structure.

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