The Media and Politics Answers

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1
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Suppose this photo were used by a political campaign to promote the person shown as a candidate for office.What does the photograph suggest about the candidate as a marketing tool for the campaign? Check all that apply.

A
The choice of colors show he is patriotic.
B
He is well informed and ready to present.
C
He comes from an educated background.
D
He is well dressed in presentable, formal attire.
E
He has a message to convey.
2
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What did you include in your response? Check all that apply.

A
Kennedy may have appeared to be more relaxed and comfortable.
B
Nixon may have appeared to be less relaxed and more uncomfortable.
3

The man on the far left of this photograph is a candidate for office.What messages is the campaign seeking to convey to voters through the photo? Check all that apply.

A
He knows how to improve the economy.
B
He understands the needs of working Americans.
C
He has political experience.
D
He is a hard worker.
E
He wants to support the community.
4

Think about how the media can be used to portray an image of a political candidate.How could the video give citizens a more favorable opinion of Kennedy?

Answer:

The video could present Kennedy as confident, charismatic, and relatable, encouraging citizens to see him as a strong and appealing leader.

6

In the video you just watched, what is the main idea that President Obama is trying to communicate?

A
Manufacturing is declining, and the United States needs to take steps to improve.
B
The economy is improving, but more steps are needed to continue this progress.
C
Fewer manufacturing jobs are coming to the United States.
D
The economy is prepared for the future, and there are no more steps to take.
7

How does the background of the video connect to the content of President Obama’s speech?

A
It shows a factory that is owned and operated by the US government.
B
It shows an example of a company that has lost jobs to foreign competitors.
C
It portrays a busy workplace where new employees are being trained.
D
It reinforces President Obama’s message about the need for more manufacturing jobs.
9

Suppose this photo were used by a political campaign to promote the person shown as a candidate for office.What does the photograph suggest about the candidate as a marketing tool for the campaign? Check all that apply.

A
The choice of colors show he is patriotic.
B
He is well informed and ready to present.
C
He comes from an educated background.
D
He is well dressed in presentable, formal attire.
E
He has a message to convey.
10

The man on the far left of this photograph is a candidate for office.What messages is the campaign seeking to convey to voters through the photo? Check all that apply.

A
He knows how to improve the economy.
B
He understands the needs of working Americans.
C
He has political experience.
D
He is a hard worker.
E
He wants to support the community.
12

In the video you just watched, what is the main idea that President Obama is trying to communicate?

A
Manufacturing is declining, and the United States needs to take steps to improve.
B
The economy is improving, but more steps are needed to continue this progress.
C
Fewer manufacturing jobs are coming to the United States.
D
The economy is prepared for the future, and there are no more steps to take.
13

How does the background of the video connect to the content of President Obama’s speech?

A
It shows a factory that is owned and operated by the US government.
B
It shows an example of a company that has lost jobs to foreign competitors.
C
It portrays a busy workplace where new employees are being trained.
D
It reinforces President Obama’s message about the need for more manufacturing jobs.
14

Which of these ideas are included in your response? Check all that apply.

A
the reason the president made a video rather than choosing a different format
B
the reason the video was then posted online
C
whether I think it is an effective method of sharing a political message with the public
15

Which of these ideas are included in your response? Check all that apply.

A
the reason the president made a video rather than choosing a different format
B
the reason the video was then posted online
C
whether I think it is an effective method of sharing a political message with the public
16

Think about how the media can be used to portray an image of a political candidate.How could the video give citizens a more favorable opinion of Kennedy?

Answer:

In the video, Nixon appeared to be nervous and uncomfortable. Those who listened to the debate on the radio would not have seen this as clearly. On the other hand, Kennedy appeared to be confident and comfortable, and he spoke clearly while focusing on the camera.

17

What did you include in your response? Check all that apply.

A
Kennedy may have appeared to be more relaxed and comfortable.
B
Nixon may have appeared to be less relaxed and more uncomfortable.
18

Why would politicians choose to use online videos to effectively convey a message?Using the video as an example, give your response in the form of at least two to three complete sentences.

Answer:

Videos can give a candidate's or politician's message a more direct and personal tone. Posting the video online provides an ideal way of giving a political message wide exposure. Citizens can watch the video any time they want, and they can share the video with others if they agree with its message. This can be an effective way to convey a message about a policy or a political idea.

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