Fantastic Snack Company has spent months developing a new type of snack chip, but the chips are not selling. Which of the following is the most likely mistake Fantastic Snack Company made?

A product is unlikely to sell if it does not match what consumers want. Fantastic Snack Company spent months developing the chips, but their poor sales suggest the company may not have researched or responded to customer preferences. The most likely mistake is not meeting the wants of its consumers.

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