Answer the following question in 3-4 complete sentences. When an advertising agency creates an advertisement, what factors need to be considered? What questions do they need to ask to create an effective advertisement? Explain your response.

Answer:

An advertising agency should consider the product or service, the campaign’s goal, the target audience, the budget, and the best way to reach that audience. It should ask who the advertisement is for, what message will appeal to them, and what action they should take after seeing it. The agency should also decide which media will reach the audience most effectively. Considering these factors helps make the advertisement clear, persuasive, and relevant.