Answer the following question in 3-4 complete sentences. When an advertising agency creates an advertisement, what factors need to be considered? What questions do they need to ask to create an effective advertisement? Explain your response.

Answer:

An agency needs to consider the product or service, its target audience, the campaign’s goal, its budget, and the best medium for reaching potential customers. It should ask who the audience is, what they need or value, and what message would appeal to them. The agency should also decide what action the advertisement should encourage and how it will stand out from competitors. Finally, it should make sure the advertisement is appropriate, truthful, and suited to the audience and medium.