Unit 5: Legal Issues and Ethics Answers

Claims requiring some level of technical expertise are very simple for the average customer to prove.

What do we call a document that outlines which parties are responsible for reselling a company’s products by laying out each party’s responsibilities?

Members of a channel can include:

Misleading claims often seem too good to be true, but generally are not, meaning that they actually are as good as they seem.

Helping customers make better shopping decisions by giving them in-depth information about a product or service is the ultimate goal of what kind of selling technique?

What term refers to a set of principles that guide the decisions and behavior of businesses?

There are more than six different types of marketing information that businesses collect from internal and external sources.

Business ethics show no variation from industry to industry.

Joe’s Joy Ride is a company that makes affordable and fun off-road vehicles. However, the company also uses a variety of unethical selling techniques such as hiding information regarding warranties and refund policies in very small print that most customers don’t initially see. This has created a lot of angry customers as the company’s off-road vehicles are extremely unreliable and frequently malfunction. What unethical selling technique does Joe’s Joy Ride use?

In the past and still today, companies can get away with using complicated legal terms and conditions to explain how consumer data is being used.